The Chilled Secret Behind Every Successful Cold Drink Campaign

The FMCG sector thrives on instant visibility and quick consumer recall. When it comes to cold drinks, the market is even more competitive—especially during peak summer seasons. At Hindusthan, we’ve worked with leading beverage brands like FlyUp and Pran, helping them dominate the streets of Kolkata and beyond with powerful cold drink hoarding advertising.

Why Cold Drink Brands Choose Hoardings

Cold drink purchases are largely impulse-driven. Consumers don’t always plan them—but the moment they feel the heat or spot a chilled bottle on a bright billboard, they’re tempted. That’s the magic of hoarding advertising. It places the product right in front of the consumer’s eyes—just when they need it the most.

For brands like FlyUp and Pran, we crafted hoarding campaigns that didn’t just sell drinks—they sold the feeling of refreshment.

Case 1: FlyUp – Making a Cool Impact on Young Minds

FlyUp, a rising cold drink and snack brand, wanted to target school children and college-goers with its fun, energetic image. We strategically placed colorful, vibrant hoardings near schools, colleges, busy crossings, and shopping areas.

• Creative Approach: Large visuals of bottles with fizz, splash, and a free toy inside caught instant attention.

• Location Strategy: Hoardings were placed near popular school routes, marketplaces, and bus stops.

• Result: Increased brand recognition and higher demand in retail outlets during campaign months.

Case 2: Pran – Keeping It Cool with Mass Appeal

Pran, a household beverage name, aimed to reinforce its position in the market during summer. They partnered with Hindusthan to capture attention across ferry ghats, highways, and suburban zones.

• Design Direction: Emphasis on thirst-quenching imagery—cold bottles, happy faces, and summer relief.

• High-Traffic Zones: Our team chose ferry terminals, major junctions, and rural routes where footfall was consistent and less digitally cluttered.

• Outcome: Sharp boost in brand recall and strong retail feedback about customers referring to the ads they saw on the streets.

With Hindusthan’s media planning, Pran didn’t just reach customers—they became part of their daily commute and conversation.

How Hoarding Advertising Helps FMCG Brands Like FlyUp and Pran

1. Builds Instant Brand Recognition: FMCG products need fast recall. Hoardings provide daily visual repetition.

2. Drives Impulse Purchase: Especially in food and beverage, seeing is craving.

3. Supports Retail Push: When customers walk into stores, they’re already influenced by what they’ve seen outdoors.

4. Cuts Through Digital Clutter: Unlike social media ads, hoardings are hard to scroll past—they’re big, bold, and present 24/7.

5. Boosts Seasonal Campaigns: Summer is make-or-break for beverage brands, and hoardings make them top-of-mind.

Why Choose Hindusthan Outdoor Media for Cold Drink Advertising?

With over 20 years of experience in out-of-home branding, Hindusthan understands the pulse of the street. We’ve helped FMCG brands rise through:

• Strategic hoarding placements

• Custom artwork creation

• Hyper-local targeting

• Transit media like ferry ghats and buses

From bustling city streets to local neighborhood corners, we know where your audience lives—and drinks.

Let’s Make Your Brand the Next Summer Hit

Whether you’re launching a new flavor or reinforcing your brand’s presence, cold drink hoarding advertising can help you reach thirsty customers at the right time and place.

📞 Partner with Hindusthan and turn every passerby into a buyer.